Expanding Beyond Europe: Bitpanda’s Global Crypto Strategy

Bitpanda, a Vienna‑based crypto broker with over 7 million users, is pivoting its focus from expanding its consumer base to broadening its geographic footprint. Instead of launching new consumer apps in every market, the company plans to provide crypto infrastructure to banks and financial firms worldwide. This approach leverages established distribution channels and builds trust with customers who prefer banks over independent exchanges.

Strong Financial Momentum

• 2025 revenue: €371 million, a 16% increase from the previous year
• User base growth: 25% in the same period

These gains lay a solid foundation for the next phase, which includes a potential IPO on the Frankfurt Stock Exchange in early 2026. Bitpanda is targeting a valuation of €4 billion to €5 billion, aligning with the trend of other crypto exchanges that have gone public or plan to do so.

The “Enterprise” Platform

Bitpanda’s new Enterprise platform bundles:

• API‑based investment tools
• Institutional custody
• Liquidity, settlement services, and payment rails for crypto and stablecoins
• Token issuance and tokenized assets

This positions the company as a one‑stop shop for banks, brokers, asset managers, and fintechs. A recent partnership with UAE lender RAKBANK demonstrates the platform’s seamless integration into existing banking systems, enabling retail customers to trade crypto without banks building their own infrastructure.

Regulatory Credibility

Operating under the European Union’s MiCA framework, Bitpanda benefits from one of the most comprehensive crypto regulations. This credibility is attractive in emerging markets where regulators are still developing rules for digital assets.

• Asia‑Pacific rollout: cautious, starting small, testing demand, and scaling where regulations and commercial conditions align
• Exploring derivatives trading and tokenization of assets such as bonds, money‑market funds, and real estate

Focus on Institutional Partnerships

While Bitpanda will not issue its own stablecoins, it offers robust infrastructure to institutions that wish to launch them. By concentrating on institutional partnerships and regulatory strength, the company aims to become a trusted crypto backbone for banks around the world.