Fake Broncos Jerseys: A Big Deal for Fans, A Big Loss for the Team

The Denver Broncos are having a stellar season, but they might be losing out on significant revenue due to the popularity of fake jerseys. Here's a breakdown of the situation:

The Scale of the Problem

• Search Volume: Over 6,500 searches for counterfeit Broncos jerseys since September.
• Increase: A staggering 120% jump from last season.
• Platforms: Sites like Etsy and Temu are hotspots for these searches.

The Financial Impact

• Price Comparison:
• Fake jersey: $16.48
• Official jersey: $129.99
• Potential Loss: If all searches translated to sales, the Broncos could lose over $1.6 million.
• Player Salaries: This amount exceeds what some key players earn, such as running back RJ Harvey or wide receiver Marvin Mims Jr.

Why Avoid Fake Jerseys?

• Economic Impact: Counterfeit goods cost everyone, from manufacturers to retailers.
• Safety Risks: These sites can steal bank details or make unauthorized charges.
• Quality Issues: Fake jerseys are often poorly made and don't last.

Who's Buying the Most Fake Jerseys?

• Top 3:
  1. Philadelphia Eagles: Over 18,000 searches
  2. Detroit Lions
  3. Green Bay Packers
• Broncos' Rank: 7th place, but still a significant loss in sales.

Super Bowl Seizures

• Amount: Authorities seized $39.5 million in fake goods before the Super Bowl.