technologyliberal

Famous Faces Fight for Fair Play in AI's Training Game

USAThursday, January 22, 2026
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The "Stealing Isn't Innovation" Campaign

A group of 700+ supporters, including Scarlett Johansson, Cate Blanchett, and Joseph Gordon-Levitt, has stepped into the spotlight to challenge tech giants over AI training practices.

The "Stealing Isn't Innovation" campaign, launched by the Human Artistry Campaign, accuses tech companies of using copyrighted works without permission to train AI tools.

The Campaign's Message

The campaign argues that this practice threatens the livelihoods of real creators and calls for tech companies to:

  • License works
  • Allow creators to opt out of AI training

"Stealing isn't innovation, and it's time for tech companies to respect creators' rights."

The Human Artistry Campaign

The Human Artistry Campaign is a mix of:

  • Unions
  • Artists' rights groups
  • Trade associations

It includes big names like:

  • Writers Guild of America
  • Recording Industry Association of America

Dr. Moiya McTier, the campaign's senior advisor, emphasizes the importance of collaboration between tech companies and creators.

Hollywood's Response

So far, only a few Hollywood companies have entered into licensed agreements for AI training. The most notable is Disney, which recently signed a three-year deal with OpenAI. This deal allows Disney to bring some of its iconic characters to OpenAI's video-generation tool, Sora.

Support from the Creative Community

The campaign's supporters include a wide range of artists and creators:

  • Musicians: Cyndi Lauper, Questlove
  • Authors: George Saunders, Jodi Picoult
  • Actors: David Lowery, Olivia Munn

The campaign's message is resonating with many in the creative community.

The Debate Over AI Training Practices

As AI tools become more advanced, the question of how they are trained becomes increasingly important. The "Stealing Isn't Innovation" campaign is a call to action for tech companies to:

  • Respect creators' rights
  • Work collaboratively to create innovative solutions

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