Fashion meets drones: When stars and bags take flight

A Night of Glamour, Tech, and Postcard-Inspired Style

New York’s SoHo district transformed into an impromptu runway when some of the biggest names in fashion and entertainment gathered at Longchamp’s flagship store for a dazzling celebration. The occasion? A tribute to Jeremy Scott’s two-decade reinvention of the brand’s iconic Le Pliage—a foldable bag that has become a global phenomenon.

But this wasn’t just any party. The star-studded soirée took a futuristic turn when a drone swooped in, delivering the latest Le Pliage design straight to the event. The bag, inspired by vibrant postcards, hovered up the store’s stairs, captivating guests who fumbled for their phones to capture the surreal moment.

Fashion Meets Pop Culture: Where the Stars Aligned

The event blurred the lines between luxury, technology, and celebrity culture, creating a night that felt as fresh as the designs themselves.

• Zoey Deutch & Joan Smalls stunned in matching outfits on one floor, their looks leaving little to the imagination.
• Kate Mara stepped outside to soak in the Manhattan skyline, a rare moment of calm in the city that never sleeps.
• Reality stars Mia Calabrese and KJ Dillard, fresh off their show’s drama, posed with matching bags, proving even a short break can feel like a getaway.

Bridging Worlds: When Fashion and Fame Collide

From A-list actors to reality stars, the guest list proved that style knows no boundaries. For one night, the SoHo store became a melting pot where different worlds collided—luxury, pop culture, and urban cool all in one place.

As the night ended, one thing was clear: the Le Pliage isn’t just a bag. It’s a cultural touchstone, and its future looks brighter than ever.