Fast‑Ship Now: Amazon Brings Hour‑Long Deliveries to U. S. Cities
Amazon has unveiled a new delivery service that promises to bring items to customers in as little as one hour or three hours. The move is designed to keep pace with rivals such as Instacart, DoorDash, and Uber Eats, which already offer rapid pick‑ups.
Fast Options for Over 90,000 Products
- Badge System: Items eligible for quick delivery carry a “1‑hour” or “3‑hour” badge on the app.
- Search Filter: A dedicated filter allows shoppers to view only these speedy options.
Pricing
| Membership | 1‑Hour Delivery | 3‑Hour Delivery |
|---|---|---|
| Prime | $9.99 | $4.99 |
| Non‑Member | $19.99 | $14.99 |
Coverage
- One‑Hour: Available in major U.S. cities such as Los Angeles, Chicago, Washington D.C., Des Moines, Boise, and American Fork.
- Three‑Hour: Covers over 2,000 towns nationwide.
How It Works
Amazon will leverage its existing same‑day fulfillment centers and extensive logistics network to meet the new timeframes. A dedicated storefront on the website will showcase all items eligible for instant shipping.
“This launch shows how Amazon can turn a busy lifestyle into something smoother,” said Udit Madan, senior VP of Worldwide Operations. “The platform will offer more value to Prime members while helping customers save time on everyday needs.”
A Brief History
- 2014: Prime Now first tested one‑hour deliveries.
- 2021: Program paused.
- Last Year: Brief re‑introduction with a 30‑minute option in Seattle and Philadelphia.
- Now: Full expansion into the fast‑delivery market.
Amazon’s renewed push underscores its commitment to becoming a leader in rapid e‑commerce fulfillment.
