Ferrari Dives Into Crypto With Exclusive Fan Token

Ferrari is making a bold move in the digital world by launching a special crypto token linked to its winning 499P race car. This isn't just any token—it's a way for the brand to connect with its most dedicated fans.

Token Ferrari 499P: A Luxury Digital Asset

The token, called "Token Ferrari 499P," is a collaboration with Italian fintech company Conio. Only members of Ferrari’s Hyperclub, an exclusive group of top-tier clients, will get access. These members can trade the token and even use it to bid on a real 499P model. The token will debut when the 2027 World Endurance Championship begins.

Strengthening Fan Engagement

Ferrari’s marketing boss, Enrico Galliera, stated that the goal is to strengthen the bond with loyal fans. The token aims to make them feel more connected to the brand and its history while engaging them with new tech and innovation.

Ferrari’s Crypto Journey

Ferrari isn’t new to the crypto scene. In 2023, the company started accepting Bitcoin, Ethereum, and USDC for car purchases in the U.S. and later in Europe. This move aligns with a broader trend among luxury brands like Louis Vuitton, Porsche, and Gucci, which are also exploring digital collectibles and blockchain technology. These brands aim to reach a new generation of wealthy consumers interested in tech, startups, and data centers.

Market Trends and Regulatory Considerations

The timing seems favorable for Ferrari’s crypto move, as crypto prices have been climbing, with Bitcoin up about 60% in the past year. However, regulators warn about the risks of speculation and weak oversight. Currently, Ferrari’s token project is in the early stages. Conio is working on obtaining a license under the EU’s new crypto rules, known as MiCA. Once approved, there’s potential for growth.

Ferrari’s Stock Performance

Ferrari’s stock has seen fluctuations. Shares rose 1.36% on a recent Friday but are down about 3.16% so far this year. The company is set to report its third-quarter earnings on November 4, 2025.

Analyst Outlook

Analysts are generally positive about Ferrari’s stock. The company has a "Moderate Buy" rating, with an average price target of $490.78, suggesting a potential 20.20% upside from the current price.