Fiber's Time to Shine: Why It's Taking Over

Younger folks, especially Gen Z, are realizing the importance of fiber for overall health.

A Healthy Gut Leads to Clearer Skin and a Sharper Mind

This isn't just a passing fad; it's a trend backed by science and driven by consumer demand.

Big Food Companies Jump on the Bandwagon

• PepsiCo introduces a soda with added fiber
• Plans to boost fiber content in SunChips and Smartfood
• McDonald's hints at a fiber-friendly future

Is the Fiber Frenzy Really Healthy?

Experts say while fiber is essential, not all fiber-rich products are created equal.

• Prepackaged snacks and drinks might be convenient
• They're no substitute for whole foods
• Best way to meet fiber needs: fruits, vegetables, and whole grains

Part of a Larger Wellness Trend

• After focusing on hydration and protein
• Consumers are now turning to fiber to fill a gap in their diets
• Over 90% of women and 97% of men not getting enough fiber
• Crucial to choose wisely and prioritize natural sources over processed products