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Onset Octopus Pioneers Vertical-Video Romance with Cowboy Before Dark

The UK’s First Fully Self-Funded Vertical-Video Series

Cowboy Before Dark, a groundbreaking microdrama, marks a historic milestone as the first fully financed and produced vertical-video series in the UK—a format primed for global audiences.

A Love Story Reimagined

The series unfolds as a poignant same-sex romance between two long-time friends who reconnect under unexpected circumstances. Written by Octavia McKenzie and starring Elliot Eason and Adam Santa Cruz, the story blends raw emotion with the intimacy of vertical storytelling.

A Studio Redefining Modern Production

Ben Pengilly, founder of Onset Octopus, oversaw every phase of production, from concept to final cut. In a bold move, he’s introducing a revenue-sharing model with directors—a first in this emerging space. The studio’s trailblazing achievements include:

• Shooting both domestically and internationally
• Crafting interactive microdramas
• Championing LGBTQ+ narratives
• Launching the first fully self-financed vertical series with strategic product placement

The Vision Behind the Vision

McKenzie, a champion of concise yet powerful storytelling, expressed her passion for vertical dramas that celebrate love in all its forms. "Pushing the boundaries of this new medium is thrilling, and I’m proud to contribute to the UK’s growing influence in it," she said.

Expanding Horizons: Language, Innovation, and Partnerships

Beyond content creation, Onset Octopus is breaking language barriers by adapting its scripts into:

• Mandarin
• English
• Spanish
• Portuguese

The studio’s collaboration with Tattle TV further cements its role as a leader in vertical storytelling, with more series already in development for the platform.

Full Creative Control

What sets Onset Octopus apart? The studio writes all its own scripts, employs in-house talent, and maintains complete creative autonomy—ensuring each project stays true to its artistic vision.