Food and Tech: How Two Companies Are Boosting Malaysia's Digital Economy

In 2024, Malaysia's digital economy is expected to hit a whopping US$7. 88 billion! That's a lot of money. Two companies, Good Foodie Media and Involve Asia, are playing a big part in this growth. These companies are part of MDEC's FOX Programme, which helps high-growth businesses become tech superstars. Good Foodie Media is all about food and cooking. They started small in Penang, but now have over 30 million fans! The pandemic taught them to use their resources wisely and they've been helping small businesses too. In 2024, they partnered with Funding Societies to support more small businesses.

Involve Asia is another star. They're the top affiliate marketing platform in Southeast Asia. They help brands connect with publishers and influencers to run successful marketing campaigns. They've been doing this for over a decade and have raised lots of money to grow even more. Both companies are using technology to drive growth in Malaysia's digital economy. They're showing that digital content and marketing can be a big deal. And with MDEC's support, they're set to keep growing and helping other businesses too.

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