Fox Entertainment Bets Big on B. J. Novak's Food Pop-Up Chain

Fox Entertainment is expanding its reach into the food industry with a strategic investment in Chain, a popular food pop-up founded by B. J. Novak, known for his role in "The Office."

A Partnership with Potential

This isn't just any investment; it's a partnership that could redefine how people experience food and entertainment.

From Pop-Up to Phenomenon

Chain started small, as a pop-up in a West Hollywood parking lot. But it quickly grew, collaborating with major brands like Taco Bell, Pizza Hut, and Disney. The company even launched ChainFEST, a festival celebrating chain food, which has become so popular that it's expanding to New York and will return to Los Angeles in 2025.

Fox's Big Plans

Fox Entertainment sees immense potential in Chain. They plan to leverage their resources to help Chain grow even bigger, using Fox's TV shows and digital platforms to promote Chain's events and create new content. The goal? To make Chain a major player in the food and entertainment industry.

Why Food?

Food is a cornerstone of culture—it brings people together and creates lasting memories. Fox aims to tap into this by combining food with their entertainment expertise, believing this partnership will help them connect with food lovers everywhere.

The Team Behind Chain

Chain's founders include B. J. Novak, a team of producers, and a Michelin-starred chef. They've already attracted big investors like Chrissy Teigen, who also serves as an advisor. With Fox's support, Chain is poised to become even more influential in the food world.