FOX Sports and Big Ten in a Money Showdown

The Big Ten's Lucrative Appeal

The Big Ten isn't just a conference—it's a financial powerhouse in college football. With massive viewership and high-stakes games, companies are eager to secure broadcasting rights.

FOX vs. NBC: A High-Stakes Showdown

FOX Sports is currently the dominant player, but NBC is making a bold move. They're aiming to secure the rights to the 2026 Big Ten Championship Game for a staggering $70 million—a deal that could include streaming on Amazon Prime Video.

A First for Amazon?

If NBC's deal goes through, it would mark the first time Amazon streams a college football game. This highlights the growing trend of streaming services entering the sports broadcasting arena.

FOX's Influence

FOX Sports isn't backing down easily. They hold significant control over the Big Ten Network, giving them leverage in negotiations. NBC is attempting to bypass FOX by offering more money than the Big Ten previously paid FOX for the rights.

The Bigger Picture

This battle underscores the shifting landscape of college football. More companies are vying for a piece of the pie, and the financial stakes are higher than ever. However, with more players comes more conflict—making it about more than just the games.