Fox Sports to Lure NFL Fans to IndyCar with Star-Studded Promos

Are you ready to see racing legends like Josef Newgarden and NFL great Tom Brady sharing the screen? Fox Sports is rolling out a clever plan to attract football fans to their new IndyCar racing programs. Starting March 2, Fox will debut the first season of IndyCar, hoping to grab the attention of their Sunday NFL audience. During the NFL playoffs and the Super Bowl LIX on February 9, Fox plans to showcase some of the most popular IndyCar drivers, making racing appealing to a whole new crowd. IndyCar has previously been covered by NBC and Disney, but Fox sees an opportunity to bring in new fans to the NTT IndyCar Series and the famous Indianapolis 500. Fox already has the rights to NASCAR races, including the Daytona 500, so adding IndyCar to their lineup is a strategic move to expand their audience. Robert Gottlieb, the marketing president at Fox Sports, believes this is a chance to grow their viewership and create more excitement around IndyCar.

Fox’s Sunday NFL games are incredibly popular, making them an ideal platform to introduce IndyCar to a wider audience. The goal is to not only reach casual viewers but also to engage racing fans, both new and existing. By featuring stars like Newgarden and Brady in their promos, Fox aims to generate buzz and validation among IndyCar fans. They want viewers to feel that Fox understands and appreciates the sport. To ensure high-quality broadcasting, Fox has hired veteran broadcaster Will Buxton for play-by-play, with James Hinchcliffe and Townsend Bell offering expert analysis. This experienced team will help make the IndyCar coverage engaging and informative for all viewers. Fox also plans to tap into the NASCAR fanbase. Many NASCAR fans are unaware of IndyCar or haven’t considered it an option, so Fox wants to bridge that gap. Their research shows that NASCAR fans haven’t rejected IndyCar; they just need more exposure to it. With these strategic moves, Fox aims to expand the racing audience and make IndyCar a must-watch event.

Actions