Picture this: a young boy in India, watching his grandmother whip up spices in yogurt, not for a meal, but for a face mask. That boy was Atul Bhatara, and those memories would later fuel his skincare business.

        Growing up, he spent time with his relatives in Queens and was a student at St. John's University.

        Later, after the worldwide lockdown of 2020 due to the COVID pandemic, he pivoted.

        Those childhood memories of turmeric, saffron, and cinnamon face masks took a new form and became Atul's skincare line.

        Bhatara faced challenges. He has cerebral palsy, found himself unable to secure a conventional job. Instead of giving up, he chose to create his own path. He transformed his zip from Hicksville, New York, into "how can I make this work? "

        His cousin, who was employed by JP Morgan Chase and had an existing connection with a private skincare company, played a pivotal role.

        He was able to connect with a the skincare company.

         This setup was smooth sailing from the beginning. How did he get through school while growing a business? How did he get through the childhood in India and transition.

        This story isn't just about a new skincare business.  It's about turning the small, often overlooked moments in life into something big.

        This story reminds us to acknowledge the importance of family knowledge and tradition, but also the reality of access in the modern world.

        Is there a modern skincare product that contains saffron or tumeric. It's not likely that a big skincare brand showcases family recipes for the face.

        Would this transform into a larger company in time? One that is able to meet the needs of customers without breaking the bank. It is possible despite this. The challenge is to figure out what works.

From Family Kitchens to Skincare Ventures

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