From Laundry to Millions: The Unlikely Story of a Yoga Wheel Business
A Chance Encounter
In 2015, a young man with no yoga experience stumbled upon a yoga wheel during a laundry session. What seemed like a simple farm pipe with a grippy mat sparked an unexpected business journey.
The Lightbulb Moment
A quick search on Amazon revealed a demand for yoga wheels but few sellers. This was the moment of realization. He invested $450 in materials and set up a workshop in a friend's barn. Within two weeks, his homemade yoga wheels generated thousands in sales.
The Birth of Chirp
This marked the beginning of Chirp, a company that would go on to make over $250 million in a decade.
Living Frugally for Growth
At the time, the founder and his now-wife were living frugally. They budgeted $22,000 a year, mostly for rent, and reinvested all profits into the business. Their modest lifestyle was a choice, not a necessity.
The Pivot to Pain Relief
In 2018, the founder noticed that men were using the wheels for pain relief, not just yoga. By repositioning the product as a pain relief tool, sales soared. This pivot led to a $4 million boost in just six months.
Shark Tank and Independence
In 2020, Chirp appeared on Shark Tank, securing a deal with Lori Greiner. However, they ultimately decided not to close the deal, choosing to remain independent. This decision allowed them to focus on research and development, creating new pain relief methods.
A Unique Company Culture
Despite turning down private equity offers, the founders remain passionate about their company. They value the freedom of being founder-led and investor-free. Their office even has a pet chameleon, symbolizing their wild and innovative company culture.
Life Beyond Business
Today, the couple has four children and enjoys modest luxuries, like annual family trips. They believe travel broadens their children's perspectives, teaching them that life is bigger than just themselves. This philosophy reflects their humble beginnings and continued focus on growth and learning.
