From Local TV to Big Leagues: How Two Friends Built a Sports Media Empire
A Risky Venture
Two friends, Andrew Carter and Ben Walnick, swapped their steady TV jobs for a risky business venture. They pooled $6,000 each to start Let It Fly Media, a sports content company. Their goal? To blend the speed of newsrooms with the creativity of agencies.
The Humble Beginnings
They began by cold-calling companies and offering their services. No fancy degrees or investors backed them. Just a belief that sports storytelling was moving online.
The Big Break
Their big break came at the 2018 PGA Championship. The PGA of America noticed their work and wanted to collaborate. This moment made them realize their business could grow bigger.
Rapid Expansion
Let It Fly Media quickly expanded. They went from a two-person team to a full-service production company. They worked with major sports organizations and brands.
The Acquisition
In 2024, their hard work paid off. Two Circles, a global sports marketing giant, acquired their company.
Leadership Roles
After the acquisition, Carter and Walnick stayed on as executive vice presidents. They now lead Two Circles’ North America division.
Inspiring Journey
Their journey from local TV to the College Football Playoff is inspiring. They offer advice on taking career risks and succeeding.
Productivity Tips
Carter and Walnick share productivity tips:
- Don’t overthink things.
- Take action, learn, and adjust as you go.
- Never burn bridges and always communicate.
- The work is about the client’s story, not yours.
Proudest Moments
Their proudest moments include:
- Standing on the field at the College Football Playoff National Championship.
- Building a great team and a positive work culture.
Entrepreneurship
To them, being an entrepreneur means:
- Owning everything.
- Taking risks.
- Acting fast.
- Leading with purpose.
