From Rapper to Big Boss: 50 Cent's Smart Moves in Business

A Name That Stands Out

Curtis "50 Cent" Jackson is a name that stands out in the music industry, but his real game is in business. He's not just a rapper; he's a smart businessman who plays the long game. While others were busy with music feuds and album sales, 50 was making moves that would pay off big time.

The Vitaminwater Win

One of his first big wins was with Vitaminwater.

• 2004: Took equity, not just a paycheck.
• 2007: Coca-Cola bought Vitaminwater for $4.1 billion.
• 50's share: Estimated between $60-100 million.

Television Powerhouse

He ventured into television and became a powerhouse.

• 2014: Executive produced "Power" for Starz.
• 2018: $150 million deal with Starz.
• Expansion: Multiple spin-offs of the "Power" universe.

Always Looking for the Next Big Thing

In 2022, 50 left Starz but didn't slow down.

• Fox Deal: Signed to develop new shows.
• Documentary: "Sean Combs: The Reckoning" showcases strategic thinking.

Beyond Music

Despite selling over 30 million albums worldwide:

• Grammy Wins: Only one, despite massive success.
• Industry Bias: Vocal about the industry's bias.
• Television Success: Proves his ability to tell compelling stories.

Building an Empire

What sets 50 apart is his refusal to play by anyone else's rules.

• Equity in Brands: Smart business moves.
• Calling Out Issues: Not afraid to speak his mind.
• Journey: From South Jamaica, Queens, to the Hollywood Walk of Fame.