Gold Rush: How a Presidential Move Boosted a Family Business

Executive Order Allows Crypto and Gold in 401(k) Plans

In August 2025, a major shift occurred in retirement accounts. An executive order permitted alternative investments, including crypto and gold, to be included in 401(k) plans. This change had a direct impact on Donald Trump Jr.'s business ventures.

Donald Trump Jr. Promotes Gold Investments

By January 2026, Donald Trump Jr. was actively promoting gold investments. He appeared in commercials for Birch Gold, urging people to act quickly. The message was clear: take advantage of the new rules before others do.

Commercials Highlight Benefits of Gold-Backed IRAs

The commercials emphasized the benefits of converting traditional retirement accounts into gold-backed IRAs. The tax benefits remained the same, but the investment strategy shifted towards precious metals. This change was a direct result of the executive order signed by his father, President Donald Trump.

Critics Raise Concerns Over Conflict of Interest

Critics have questioned the timing and potential conflict of interest. The executive order created an opportunity, and Donald Trump Jr. was quick to capitalize on it. This raises questions about the influence of family ties in business and politics.