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Google's Tensor Chip: A Smart Move for Tough Times Ahead

Wednesday, January 28, 2026
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By 2026, the smartphone landscape could look very different. Prices for memory are on the rise, and this will impact cheaper phones the most. However, some brands are preparing for this shift.

Google's Tensor Chip

Google is one of the brands ready for the change. They have developed their own chip, called Tensor, specifically for their Pixel phones. This could help Google maintain its position in the market.

Other Brands Following Suit

Google isn't alone. Samsung, Huawei, and Xiaomi are also creating their own chips. These brands might have an advantage because they control their own technology. They don't have to rely on others for their chips.

The Future of Google's Tensor

While Google's Tensor isn't a big deal yet, it's part of their long-term strategy. By 2027, it might not sell a lot, but it's a step towards their goal. Google wants to sell premium phones, and this is the current trend. Consumers are willing to pay more for better phones.

The Impact on Consumers

Buying a phone in 2026 might be more challenging. Prices could be higher. However, Google might not feel the pinch as much. Their Tensor chip could help them navigate these tough times.

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