Guessing the Future of Drugs: A Smart Bet or a Risky Game?
The world of biotech and pharma is always buzzing with new drugs. But once a drug starts selling, how do you figure out how much it's really worth? This is a big deal for companies, investors, and anyone putting money into these drugs.
A New Prediction Method
A new way to predict future sales has been created. It uses past sales data to guess how much a drug will sell in the future. This helps figure out the drug's value today.
The idea is to use this info to make smarter choices about where to put money. For example, Pfizer, a big name in the industry, has a bunch of drugs already on the market. By using this new method, they can see which drugs are worth more and make better decisions.
The Limitations
But here's the thing: is this method really the best way to value drugs? It's a start, but the drug world is always changing. New drugs come out, old ones go away, and people's needs change. So, while this method is helpful, it's not perfect. It's a tool, not the final answer.
