Haliey Welch, better known as "Hawk Tuah Girl, " has taken her viral fame to the next level by diving into the world of cryptocurrency. After her TikTok video blew up, she decided to launch a meme coin called HAWK in December 2024. Her manager, Jonnie Forster, clarified that they're not trying to break any securities laws and are more focused on "tokenizing" her fan base. Haliey wants to use the coin as a way to interact with her fans, not just as a money-making scheme.
Meme coins are cryptocurrencies inspired by online jokes or memes. They can gain traction through endorsements and popularity, but success is never guaranteed. HAWK's value dropped significantly, losing $440 million in its first 20 minutes and settling at around $29 million by December 5. Despite the coin's volatile nature, Haliey's net worth has reached $200, 000 in 2024, thanks to various media opportunities.
