In the financial world, big names like Morgan Stanley and Goldman Sachs are relying more on artificial intelligence (AI) to predict the stock market and give advice to clients. But do people really trust AI with their hard-earned money? Research shows it's not a simple yes or no answer.

A study asked around 3, 600 people to imagine getting stock market advice either from humans or AI. The results? Most folks seemed more comfortable with human experts. But, there were exceptions. Women were more trusting of AI advice compared to men. People who knew more about AI were also more willing to listen. Politics played a part too – Democrats seemed more open to AI advice.

Surprisingly, simple AI methods boosted trust. When people understood the AI process, like using basic math techniques, they felt more at ease. It's like trusting a simple calculator over a complex machine.

As AI becomes more common, banks and financial firms need to help people understand and trust AI systems. Being transparent about when and how AI is used is crucial. They should also adapt the way AI advice is presented to different groups and show long-term performance compared to human experts.

Think of self-driving cars. Great tech, but if people don't trust them, they won't be widely used. The same goes for AI in finance. Building trust isn't just about better AI but also about understanding people's feelings and perceptions.

In the future, finance will likely see more AI, but it's up to people to decide who to trust with their money. Bridging the gap between what AI can do and what people think it can do is key. Keeping an eye on how people react to AI in finance is important to make it a trusted advisor. After all, regardless of technology, it's people's decisions that shape the financial world.

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