entertainmentneutral

Hasbro Shifts HQ to West Hollywood for New Creative Hub

West Hollywood, CA, USAWednesday, May 6, 2026

Location:

  • 31,000 sq ft on the third and part of the fourth floor of The Lot at Formosa
  • Part of a campus hosting Miramax, Live Nation, and other entertainment giants

Why the Move?

  • Leave 80,000 sq ft Empire Avenue space in Burbank (consumer products + entertainment)
  • Be closer to daily partners
  • Access 7 sound stages on campus

Key Quote

“This relocation is a new chapter that puts our teams in the heart of West Hollywood.” – Kim Boyd, President of Global Licensing & Entertainment

Upcoming Projects

  • Monopoly film with Margot Robbie’s LuckyChap
  • G.I. Joe movie at Paramount
  • Netflix series based on Clue

Recent Successes

Film Box Office
Dungeons & Dragons: Honor Among Thieves $205 M
Transformers: Rise of the Beasts $441 M (2023)

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