Hasbro’s Game‑Plan: Boosting Digital Sales and Raising Growth Goals

Shares jump ~2 % pre‑market after the toy and game giant unveiled higher yearly revenue goals, buoyed by robust sales in its flagship Wizards of the Coast segment.

Key Highlights

• Wizards of the Coast
• Magic: The Gathering sales grew 27 % YoY, up from 16 % last year.

• Growth driven by new releases and digital offerings.

• Consumer Segments
• Higher‑income buyers offset inflationary pressure on lower‑income households.

• Financial Outlook
• Annual revenue target raised to 5 %–7 % (previously 3 %–5 %).
• Adjusted core profit now projected at $1.45–1.50 billion (vs. $1.40–1.45 billion).
• Q2 revenue: $1.14 billion (+16 % vs. $1.07 billion expected).

• Adjusted EPS: $1.28 (beats $1.14 forecast).

• Cybersecurity Incident
• March incident cost: $11 million, with future costs anticipated.
• Company is actively mitigating risks while pursuing growth.

The momentum from Magic and a solid earnings beat positions Hasbro for continued expansion into 2027, despite ongoing cybersecurity challenges.