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Herc Holdings: A Look at Their Recent Financial Moves and Challenges

USA, Bonita SpringsWednesday, October 29, 2025
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Revenue Growth and Earnings Shortfall

Herc Holdings, a company based in Bonita Springs, Florida, recently shared their third-quarter results, revealing a mix of growth and setbacks.

  • Total revenue increased by 35%, reaching $1.3 billion, driven by higher equipment rental revenue.
  • Earnings per share (EPS) fell short of analysts' predictions.

Strategic Moves and Business Changes

The company has been actively restructuring:

  • Completed the acquisition of H&E Equipment Services.
  • Sold off their Cinelease unit as part of their growth strategy.
  • EPS dropped year-over-year despite these efforts.

Product Range and Financial Health

  • Offers a wide range of rental products, including aerial equipment and air compressors.
  • Parent company listed on the New York Stock Exchange.
  • Carries significant debt (~$8.2 billion) but generated free cash flow.

Recent Achievements and Challenges

  • Successfully completed IT integration of the acquired company, expected to bring long-term benefits.
  • Equipment rental revenue increased by 30%, reaching $1.12 billion.
  • Total fleet value now approximately $9.6 billion.
  • Profit margins declined due to acquisition costs and selling used equipment at lower prices.

Future Outlook

  • Aiming for a 60-40 split between local and national accounts.
  • Challenges include high interest rates, but opportunities exist in infrastructure projects and government funding.

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