Hiring the first CMO for a YouTube superstar’s growing empire

MrBeast isn’t just a YouTube phenomenon anymore. His company, Beast Industries, is expanding into movies, snacks, banking apps, and beyond—all while maintaining the scrappy energy of a startup. Now, it’s hunting for a Chief Marketing Officer (CMO) to take the brand mainstream.

This isn’t your average corporate gig. The new CMO will shape a company that went from a single YouTube channel to a global brand with 477 million subscribers. Their mission? To turn viral moments into lasting brands—whether that means filling theaters for MrBeast’s voice role in Angry Birds Movie 3, convincing stores to stock Feastables bars, or pitching phone plans and checking accounts.

A High-Stakes Bet on Growth

Beast Industries isn’t playing by traditional corporate rules. It moves fast, acts like a startup, and still operates with the energy of a creator’s bedroom. That’s thrilling for some—but terrifying for marketers used to big budgets and rigid structures.

CEO Jeff Housenbold, brought in to stabilize the ship, is leading the search alongside the Chief People Officer. Their goal? Find someone who can transcend MrBeast’s fame and build a Disney-style empire. Past hires like Beau Avril (ex-TikTok) and Corie Henson (ex-NBCUniversal) prove the company is serious about expansion—but turning viral fame into a lasting brand takes more than star power.

Big Deals, Bigger Ambitions

Recent partnerships show Beast Industries’ hunger:

• Starbucks teamed up for energy drinks and snacks in a reality competition.
• Salesforce leveraged MrBeast’s young fanbase in a Super Bowl ad.

These moves aren’t just about ads—they’re about proving the company can monetize more than just views.

The Catch? Chaos—and Location

The right candidate must thrive in controlled chaos, where the office still feels like a creator’s workspace. And there’s another hurdle: Greenville, NC—where many employees work—could be a dealbreaker for some, or a dream come true for others.

One thing is clear: Beast Industries isn’t just chasing trends. It’s building an empire, and it needs a leader who can navigate the storm.