Hockey's New Fanbase: How a TV Show is Changing the Game

The LA Kings' management is thrilled about the unexpected boost in NHL ticket sales. This surge is thanks to a popular HBO series, "Heated Rivalry," which features hockey players in a romantic storyline. The show has sparked interest among new fans, particularly younger women.

Initial Unawareness and Discovery

Initially, the team's executives were unaware of the show's existence. One executive even mistook it for a reality series. However, after the show's star, Connor Storrie, appeared on a late-night talk show, the executive noticed a shift in the office. Younger, more trend-savvy female colleagues were avid fans, with one staff member having watched the entire first season three times.

Impact on Ticket Sales

The impact of the show on ticket sales is significant. SeatGeek reported a 20% increase in weekly hockey ticket sales following the show's premiere. Revenue saw a 30% spike. Similarly, StubHub experienced a 75% rise in hockey-related searches, with first-time buyers increasing by 5%.

NHL's Response

The NHL is embracing this newfound interest. Some teams are playing music from the show during timeouts. Even the league commissioner, Gary Bettman, binge-watched the first season in one sitting.

Questions Raised

However, the show has also raised questions within the hockey community. An insider pondered, "What percentage of players are gay in the NHL?" So far, only one non-NHL professional player has publicly come out. The stars of "Heated Rivalry" have mentioned being contacted by closeted players, indicating a deeper conversation about inclusivity in the sport.