In the world of Hollywood, where fame and power often collide, a disturbing trend has emerged. Anonymous websites, filled with false accusations and defamatory claims, have been targeting individuals who have spoken out against powerful figures. These smear campaigns have been linked to a network of crisis publicists and digital fixers, who allegedly create and manage these sites to silence their targets.

One of the latest victims is Alexa Nikolas, a former child star turned activist. She discovered a website accusing her of blackmail and other serious crimes. The site was filled with false information, including claims that she had married a serial sexual offender. Nikolas was devastated by the site, which became her top Google result. She spent years dealing with the fallout, including pulling back from her activism.

The origins of these smear sites have been connected and allegedly unmasked in court. A lawsuit blames top crisis publicist Melissa Nathan and digital fixer Jed Wallace for creating and managing these sites. The sites have been linked to some of the most talked-about scandals of recent years, including the Alexander brothers' trial and the legal feud between K-pop exec Min Hee-jin and entertainment giant Hybe.

The targets of these smear campaigns share little in common, except that they each have enemies and have all experienced similar consequences. Tamara Rubin, an environmental activist, learned of a website targeting her in October 2024. The site has substantially impacted her business, which is based on donations. Christian Lanng, the former CEO of fintech firm Tradeshift, sued Freedman for defamation and extortion in 2024, alleging the lawyer and his firm "hired third parties to create deepfake stories" about him.

The alleged key perpetrators in this saga are deeply embedded in Hollywood. Nathan is a seasoned Britain-born crisis PR maven who long worked for Manhattan communications powerhouse Matthew Hiltzik. Wallace, who lives outside Austin, is a lower-profile figure. His lawyer has described his own boutique operation in a court filing as a "crisis mitigation firm engaged by clients to help navigate real-life human crisis, threats, trauma and mental health concerns. "

The targets of these smear campaigns have little recourse. The sites are often impossible to take down, and the individuals behind them are difficult to trace. The consequences of these campaigns can be devastating, including loss of income, reputational damage, and even physical harm.

Hollywood's Hidden Smear Campaigns: A Closer Look

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