Horror Flick Sinners Scores Big on Monday

The horror genre has a new star, and it is "Sinners. " This period horror movie made a significant splash on Monday, raking in $7. 8 million. This impressive figure places it as the second-highest Monday earnings for an R-rated horror film, trailing only behind "It" from 2017, which brought in $8. 76 million. When considering all horror films, "Sinners" ranks third, following "A Quiet Place Part II" and "It. " "Sinners" outdid "World War Z" which had $7. 6 million. It also surpassed another Warner Bros. film, "Beetlejuice Beetlejuice, " which, despite being rated PG-13, only managed $6. 2 million on its first Monday after a massive $111 million opening. The total earnings for "Sinners" now stand at $55. 8 million domestically, with a global take of $75. 5 million.

The success of "Sinners" can be attributed to its premium format screens and Imax showings, which accounted for 45% of its $48 million opening weekend. Imax alone contributed 19%, while Premium Large Formats (PLF) made up 22%. The film was shot using Imax cameras, a technique last used in "Oppenheimer. " This technical choice has drawn in audiences, with "Sinners" grossing $9. 11 million from Imax screens alone last weekend. The premium formats are performing exceptionally well, with roughly 45% of the gross revenue coming from these upcharge large-format screens. PLF leads with about 22%, followed by Imax at 19%. The Imax 70mm and Standard 70mm formats have been particularly notable, grossing over $1 million and generating significant buzz among audiences. This has elevated the film's status, making it a must-see event. With Tuesday being a discount day, expect a surge in viewership for "Sinners. " Previous horror films like "It, " "Us, " and "Get Out" saw significant increases on their first Tuesdays, with jumps of 31%, 33%, and 20% respectively. This trend suggests that "Sinners" could see a similar boost, further cementing its place in the horror genre.

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