How a Miami family turned car rentals into a growing business

# **From One Car to a Family Empire: The Aletti Family’s Rise in Miami’s Car-Rental Scene**

## **A Humble Beginning in 2020**

In 2020, a Miami couple made a simple decision: test the waters of car rentals by listing their first Nissan Infiniti on **Turo**, a peer-to-peer car-sharing platform. What started as cautious experiment soon became the backbone of their income—growing from a single vehicle to a **63-car fleet** today.

But the most surprising twist? The whole family got pulled into the business. Their son, daughter, and niece now play key roles, transforming a side gig into a full-time enterprise that raked in **half a million dollars last year**.

---

## **Why This Family Stands Out**

The Aletti family’s success isn’t just about numbers—it’s about **who they are**. Deep roots in transportation and fluency in Spanish gave them a sharp competitive edge, especially since **Spanish-speaking tourists make up nearly a third of their customers**.

Miami’s skyrocketing popularity, fueled by hosting **FIFA World Cup games in 2026**, has only boosted demand. Turo’s recent app upgrade to include Spanish has made it even easier for travelers to book their cars—something the family was already excelling at.

---

## **The Power of Starting Small**

Risk aversion proved key. After their first car rented out smoothly, they **reinvested profits** to expand carefully, responding to market demand. Their son, now the operations manager, never expected to build a career alongside his family—yet here he is, part of an unexpected yet rewarding journey that reshaped their lives in just a few years.