How One Leader Turned Challenges into Success for a Watch Giant

The CEO's Resilience in the Face of Adversity

Ilaria Resta, the CEO of Audemars Piguet, faced a tough year in 2025. The Swiss watchmaker celebrated its 150th anniversary, but the celebration was overshadowed by big problems:

• The U.S. imposed tariffs on Swiss watches.
• Gold prices surged.
• The Swiss franc strengthened.
• Luxury watch demand declined.

Despite these challenges, Resta led her team to grow sales by 12%, achieving over 2.3 billion Swiss francs in sales, according to experts.

Leadership Under Pressure

Resta's leadership was pivotal to the company's success. She made tough decisions, found new sales strategies, and maintained the brand's strength amid immense pressure.

Audemars Piguet: A Legacy of Excellence

Audemars Piguet is renowned for its high-end watches and has a rich history spanning 150 years. Even with a strong brand, the challenges in 2025 were monumental. Resta's ability to navigate these hurdles highlights her exceptional leadership skills.

The Future of the Watch Industry

The watch industry is evolving rapidly, with tariffs, currency fluctuations, and market trends impacting sales. Resta's success demonstrates that strong leadership can make a difference even in the toughest times.