How Technology is Changing Our Daily Lives

The Consumer Technology Association (CTA) is renowned for its flagship event, CES. However, its influence extends far beyond this annual extravaganza. The CTA is deeply involved in market research, advocacy, and setting standards that shape our daily lives, such as the airplane mode feature on cell phones.

Planning for the Future

The planning for CES begins years in advance. The CTA is already envisioning the landscape for 2027 and exploring new avenues for innovation.

AI: Becoming More Personal

By 2026, artificial intelligence (AI) is evolving to become more personal. The focus is shifting towards agentic AI and physical AI, which are designed to be constantly present, aiding us in real-time decision-making. Wearables, such as medallions or pins, are gaining popularity.

Advancements in Robotics

Robotics is making significant strides. Humanoids are now capable of performing tasks like folding laundry or preparing meals, a game-changer for working parents.

Health Technology

Health technology continues to be a key area of interest. The launch of the first Fitbit in 2009 sparked the "quantified self" movement. Today, technology has advanced beyond step-counting to include heart rate variability, sleep tracking, and even over-the-counter continuous glucose monitors (CGMs) for the average consumer.

Quantum Technology

Quantum technology is on the horizon. Although still in its early commercial stages, it is poised to revolutionize fields such as drug development, space exploration, and transportation.

The Invisible Impact

The CTA's impact is often invisible. It was instrumental in establishing the airplane mode standard that most cell phones adhere to today. The CTA's mission is to foster innovation 361 days a year.

Robotics: More Human-Like

Robotics is becoming more human-like. Physical AI is now capable of performing multiple tasks, marking a significant advancement in the field.