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How The Housemaid Director Plays with Audience Minds

USAMonday, January 26, 2026
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Paul Feig, the director behind "The Housemaid," has a knack for engaging audiences in a unique way. He loves the idea of making viewers root for characters they shouldn't, only to surprise them later. This twist is a big part of what makes the movie so enjoyable. Feig's approach is all about playing with the audience's expectations, much like Alfred Hitchcock did in his films.

Careful Planning and Testing

Feig's method involves careful planning and testing. He uses early screenings to see how audiences react, even going so far as to record their responses with night vision goggles. This helps him understand what works and what doesn't. He also values input from his cast and crew, often changing his plans based on their ideas. This collaborative approach is key to his filmmaking style.

Collaborative Approach

One notable example of this is the song choice for a pivotal scene. Initially, Feig used a classic rock track, but it didn't resonate with younger viewers. After consulting with the women on his team, he switched to a more relatable song, Kelly Clarkson's "Since You Been Gone." This change made the scene more impactful for the intended audience.

Female-Centric Stories

Feig's films often focus on female-centric stories, and he believes in putting the audience's experience first. He's open to feedback and willing to make changes if something isn't working. This philosophy has helped him create movies that resonate with viewers.

Attention to Detail

In "The Housemaid," Feig's use of color, props, and subtle performances all contribute to the film's suspense. He carefully lays the groundwork in the first half, setting up the twists and turns that come later. This attention to detail is what makes his films so engaging.

Blend of Planning and Spontaneity

Feig's approach to filmmaking is a blend of planning and spontaneity. He starts with a vision but leaves room for creativity and collaboration. This balance is what makes his movies so enjoyable and unique.

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