How Two Sisters Turned Customization Into a Way of Life

In 2009, two sisters, Kendall and Libby Glazer, started making beaded bracelets in their room. Their love for customization and personal touches became the foundation of their brand, Stoney Clover Lane.

A Brand Built on Passion

Today, Stoney Clover Lane is a major player in the lifestyle market, with stores across the country and collaborations with Disney and Coca-Cola. Yet, the core idea remains the same: making things personal and unique.

Growth Through Gut Feeling

The brand's growth wasn't planned out of a business book. It was more of a gut feeling. The sisters started promoting their brand on Twitter, which was big back then. They had no idea it would become what it is today. But as people started loving their products, the brand grew.

A Community, Not Just a Brand

One of the biggest moments for the brand was the opening of their Newport Beach store in 2020. Even during the pandemic, people traveled from all over to visit. This showed that Stoney Clover Lane was more than just a brand—it was a community.

Sisterhood as a Superpower

The sisters believe their closeness is their superpower. They can be honest with each other, disagree, and work through problems quickly. This dynamic helps them make better design decisions and partnerships.

Creating an Experience

Stoney Clover Lane is not just about selling products. It's about creating an experience. Their stores are immersive and interactive, making customers feel like they are part of something bigger. Their latest collaboration with Lisa Frank is a testament to their playful and nostalgic aesthetic.

Community at the Heart

At the heart of Stoney Clover Lane is community. The sisters are deeply involved in customer conversations, making sure they are always connected to their customers. This connection is what keeps the brand strong.

The Future Ahead

As the brand continues to grow, the sisters remain focused on their core philosophy: bringing joy to their customers. They are excited about the future and the many possibilities that lie ahead.