Is 'American Riviera Orchard' Just Too Sweet a Name? Meghan Markle's Trademark Troubles Spark Debate
Friday, September 6, 2024
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Meghan Markle's trademark application for 'American Riviera Orchard' was recently rejected by the USPTO for trying to trademark a geographic place.
Her team is looking into backup names, but insist it won't be a major setback like Kim Kardashian's 'Kimono' rebranding controversy in 2019.
Markle has three months to respond and find an alternate name that captures her brand's essence without relying on Santa Barbara.
The incident highlights the challenges of building brands when trademarks are increasingly contested.
