businessneutral

Is Google's Ad Tech a Monopoly? Judge Listens to Both Sides

ALEXANDRIA, USATuesday, November 26, 2024

In a Virginia court, Google is defending itself from the U. S. Department of Justice's claim that its ad tech business is a monopoly. Judge Leonie Brinkema will decide the case by the end of the year. The Justice Department wants Google to sell parts of its ad tech, which earns billions yearly. Both sides presented closing arguments, but the judge's decision is still uncertain. The Justice Department believes Google controls the open-web display ad market with its tools like DoubleClick and AdExchange.

Google argues the market is broader and includes social media and app ads, where it has a smaller share. The judge questioned the relevance of a key antitrust case and sought clarity on Google's market share. Google says its tech benefits consumers, while the government says it hurts publishers and advertisers.

google justice department u s department leonie brinkema virginia

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