Jeep's Bold Move: Electric SUV Hits the Market

Pricing and Development

• Price: $65,000
• Development: Years in the making, concept introduced in 2021
• Production: Set to begin early next year in Mexico

Design and Strategy

• Design: Signature boxy design, removable doors, open-air roof
• Comparison: Similar to the iconic Wrangler
• Strategy: Part of Jeep's plan to revive declining sales

Performance and Range

• Horsepower: 650
• Torque: 620 foot-pounds
• Range: 250 miles per charge
• Comparison: Less range than many other EVs

Pricing Comparison

• Entry-level Wrangler Plug-in Hybrid: $14,000 less
• Base Wrangler Four-Door: $27,000 less

Market and Production

• Parent Company: Stellantis
• CEO: Bob Broderdorf
• Production Plant: Toluca Assembly Plant, Mexico
• Flexibility: Plant can adjust production based on demand

Sales and Market Share

• Sales Trend: Declining since 2018
• 2018 Sales: Over 973,000 units
• 2023 Sales: Less than 590,000 units
• Market Share: Decreased from 5.4% in 2019 to 3.7% in 2024

Future Outlook

• CEO's Belief: Recon will appeal to high-performance EV enthusiasts
• Goal: Grow market share and sales despite challenges