Jerry Jones' Hard-Nosed Approach to Contract Negotiations

The Dallas Cowboys took their sweet time in extending the contracts of Dak Prescott and CeeDee Lamb this offseason. Prescott now holds the title of highest-paid quarterback in the league at $60 million per year, while Lamb is the second-highest-paid wide receiver at $34 million per year. Not letting emotions get in the way, said Cowboys owner Jerry Jones, is the secret to getting these deals done. "I've never seen anybody get their feelings hurt enough that the money couldn't cure," he said.

But can money truly buy happiness and success? The Cowboys have a history of making big bets on their players, and it's paid off in the past. They've won championships with players like Troy Aikman and Emmitt Smith, who were both considered the highest-paid players in the league at the time. But what about Prescott? He's a leader, no doubt, but has he shown the ability to deliver a championship to Dallas? The jury is still out on that one. Jones believes that Prescott has the potential to lead the Cowboys to a Super Bowl victory, citing his ability to play the position of ultimate leadership in sports. But what if he's wrong? Only time will tell.

Actions