JustCo: Mixing Workspaces and Hospitality in Asia

JustCo, a flexible workspace provider, is expanding rapidly across Asia. CEO Kong Wan Sing envisions their business as a hospitality service, focusing on creating a welcoming environment for workers.

The Future of Work

The debate over remote work vs. office work is heating up. While some companies push for full-time office returns, many employees prefer hybrid or remote work. This shift is driving companies like JustCo to innovate and attract workers back to offices.

Expansion and Growth

JustCo is expanding into new markets, including Malaysia, India, and China. They recently opened an office in Ho Chi Minh City, Vietnam, a place special to Kong as it's where he first conceived the idea of flexible workspaces.

The JustCo Story

Founded in Singapore in 2011, JustCo identified a gap in the Asian market for flexible workspaces. Despite growth in the Asia-Pacific region, the number of flexi-offices still lags behind Europe and the U.S. However, Kong believes Asia's growth is outpacing other regions.

Diverse Workspace Solutions

JustCo offers a variety of workspace brands to cater to different needs:

• THE COLLECTIVE: A luxury experience with premium services.
• the boring office: A simple, no-frills workspace.

These options accommodate various budgets and preferences.

Corporate Clients

JustCo also leases small offices to businesses, including multinational corporations. Notable clients include Tencent and Moderna, demonstrating the value of flexible workspaces even for large enterprises.