K-Pop Demon Hunters: Toy Giants Join Forces for 2026 Launch

Mattel and Hasbro Team Up with Netflix for Exclusive Merchandise

2026 will see a wave of new toys and games based on the hit animated film.

• Exclusive Deal: Mattel and Hasbro have secured exclusive rights to create products based on the film.
• Product Range:
• Mattel: Dolls, action figures, and playsets.
• Hasbro: Plush toys, electronics, and role-play items.
• First Release: A special edition of Monopoly Deal, launching in January 2026.

Fan Demand and Netflix's Strategy

• The film became Netflix's most popular movie ever, creating a massive fan base.
• Fans have been eager for merchandise, and now their wishes are coming true.
• Netflix has also teamed up with Spirit Halloween for costumes this year.

A Step into Consumer Products

• This deal marks a significant move for Netflix into the world of consumer products.
• Merchandise can boost brand loyalty and generate extra revenue.
• Both Mattel and Hasbro are excited about the collaboration, seeing it as an opportunity to bring the film's characters to life in new and exciting ways.