Kohl’s Finds a New Face in Dylan Efron

Dylan Efron, now 34, has kept his life in motion since winning The Traitors. After a season on Dancing with the Stars, he’s not slowing down; he trains daily and enjoys rounds of golf. What keeps him comfortable during all the hustle? His wardrobe, and it’s from Kohl’s.

He says he’s “that sweet‑spot millennial age,” and Kohl’s has been part of his story from childhood shopping trips with mom to college days hunting for discounts, and even during a nine‑to‑five job at Warner Bros. Now the retailer’s new athleisure line, FLX, feels like a natural fit for him.

The campaign shows Efron exploring the men’s section with a familiar face, Ellie Kemper. He’s picking pieces that blend sport and style—polos and chinos for golf, plus the versatile FLX collection. These items will pack into his travel bag as he heads on a five‑day Dancing with the Stars Live tour in April.

Efron explains that he loves outfits that don’t need constant changing. “I can move from backstage to the street without swapping clothes,” he says. That ease helps him stay focused on performances and meeting fans.

He also nods to his older brother, Zac Efron, who once told him not to chase fleeting trends. “Stick with timeless looks,” the advice rings true for Efron's wardrobe choices.

Ultimately, his partnership with Kohl’s aims to inspire others to embrace active living. By showcasing comfortable, practical clothing, he shows that style can keep up with a busy schedule and outdoor adventures.