Korean Dramas Go Spanish: A Smart Move to Win Latin Hearts
CJ ENM, a major player in South Korean entertainment, is making a significant move to reach a broader audience. They are adapting two popular K-dramas into Spanish versions, targeting the Latin American market.
The Shows
The two dramas set for Spanish adaptation are:
- The Practical Guide to Love
- Our Universe
Both shows are expected to premiere in Spanish soon, breaking language barriers and making these stories accessible to a wider audience.
The Practical Guide to Love
- Genre: Romantic Comedy
- Stars: Han Ji-min and Park Sung-hoon
- Plot: Follows So Ui-yeon, a woman navigating love and relationships. She must choose between two very different men—one quiet and sincere, the other playful and honest. The show explores her journey and the decisions she makes along the way.
Our Universe
- Genre: Romance, Coming-of-Age
- Stars: Roh Jeong-eui and Bae In-hyuk
- Plot: Features future in-laws who start as rivals but end up caring for a young girl together. The story delves into their growth as parents and individuals.
Strategic Move
This initiative by CJ ENM goes beyond mere dubbing. It is a strategic effort to connect with a new audience. By offering content in Spanish, they are making their shows more accessible, especially as K-dramas gain popularity in Latin America.
Growing Popularity in Latin America
CJ ENM has already made waves in the region by securing a prime-time slot on a Mexican TV channel. This is the first time Korean dramas have had their own dedicated slot on Mexican broadcast TV, indicating a growing interest in Korean content.
Future Plans
The company plans to release these Spanish-dubbed shows quickly, ensuring that Latin American viewers won't have to wait long to enjoy these stories.
Conclusion
By dubbing these shows into Spanish, CJ ENM is ensuring that language is not a barrier. They are bringing universal and relatable stories to a whole new audience, making content that resonates with people across different cultures.
