Korea's Culture and Commerce Shine at American Dream Expo

A massive crowd gathered at the American Dream mall in New Jersey for a unique event celebrating Korean culture and business.

Event Overview

• Organized by: Ministry of Trade and KOTRA
• Date: November 6th to 8th
• Attendance: Over 20,000 attendees
• Significance:
• First KBEE event in North America
• Coincided with the 143rd anniversary of diplomatic relations between Korea and the United States
• Secured $11 million in export contracts

Highlights

Entertainment

• Performances by popular K-pop artists
• Cover dance competition
• Meet-and-greets with global stars:
• HWASA
• TAEMIN
• Ha Ji-Won
• Concert on the mall's ice rink, transformed into a stage

Interview with Ha Ji-Won

• Shared personal stories about her career
• Discussed her love for painting and upcoming projects
• Audience loved her openness and humor

Performances

• HWASA and Taemin delivered electrifying performances
• Crowd cheered enthusiastically

Impact

• Showcased Korea's creativity and business prowess
• Brought together people from different backgrounds
• Fostered a deeper appreciation for Korean culture and its global impact