Kustom’s Big Move: New Brand, Bigger Shows and a Fresh Ticketing Plan

Digital Ally will rebrand as Kustom Entertainment (ticker: KUST) in 2026, aligning its identity with a sharpened focus on live events and ticket sales.

Rebranding & Strategic Shift

• Name change: Digital Ally → Kustom Entertainment
• Ticker update: KUST on Nasdaq
• Rationale: Reflect a core emphasis on live events and ticketing technology

Industry Conference Highlights (Los Angeles)

• CEO Stanton E. Ross will address:
• Divestiture of the healthcare arm
• Collaboration with Cycurion on a video‑tech sale

• Cost‑cutting measures to fuel growth in core strengths

• Investor engagement:
• One‑on‑one chats available via the LD Micro platform or at Kustom’s talk

Celebrations & Expansion Plans

• 30‑year anniversary of the Country Stampede festival, Kustom’s flagship event
• Announcement of a fourth major concert day in 2026
• Intent to add more owned events throughout the year

Ticketing Innovation

• TicketSmarter platform recently featured in Forbes Advisor
• Demonstrates commitment to pairing proprietary ticket technology with Kustom’s events

CEO’s Vision

“The live‑event world is changing fast. People want fair prices, and artists need partners who care about the experience more than just big numbers. We’re here to rebuild trust from buying a ticket all the way to the final encore.”

Strategic Outlook

Kustom’s plan blends a clearer brand identity with concentrated growth in events and ticketing, aiming to establish a stronger, long‑term model for the live‑entertainment market.