Lamborghini Faces 2025 Profit Drop: Tariffs, Currency and EV Back‑Off

Key Points

• Profit Drop: Operating margin fell to 24 %, down from 27 % a year earlier.
• Tariff Impact: U.S. tariffs dented sales and margins in the company’s largest market.
• Price Strategy: Last year’s price hikes failed to fully offset tariff costs.

How Lamborghini Copied Its Strategy

• Cost Cutting & Premium Sales: The brand trimmed expenses while pushing high‑priced models.
• Revuelto Success: The €515 000 Revuelto helped cushion the hit.
• Customization Surge: Nearly every 2025 vehicle featured a personalized option.

Leadership Outlook

• CEO Stephan Winkelmann:
• No price increases planned for the current year.
• Predicting 2026 remains premature due to geopolitical uncertainties, notably the Middle East conflict affecting oil and logistics.

• Market Risks:
• Potential demand dip for luxury cars with razor‑thin margins.

Shift in Electrification Plans

• Cancelled 2030 EV:
• The fully electric sports car launch was scrapped due to weak demand and ROI doubts.

• Customers’ EV experiences fell short of expectations.

• Future Focus:
• Continued development of in‑house EV tech.
• 2030 Launch: A plug‑in hybrid, the Lanzador, a “2+2” seat Grand Tourer to join three existing all‑hybrid models.

Bottom Line

Lamborghini’s 2025 performance underscores the volatility of high‑end automotive markets in a tariff‑heavy environment. While the brand remains aggressive on premium sales and customization, it is recalibrating its electrification strategy to align with customer expectations and market realities.