Latin America's Podcast Boom: What's Driving the Growth?

Latin America is quickly becoming a major player in the podcast world. From January to August 2025, data shows that people in this region are listening to podcasts more than ever.

Popularity and Genres

• News is the most popular topic, making up 35% of all listening.
• This is a big jump compared to other genres like comedy (14%) or fiction (8%).

Language Preferences

• Portuguese-language podcasts are the most popular, with 51% of the market.
• Spanish comes in second with 42%.
• Together, these two languages make up 93% of all podcasts in the region.

Platform Dominance

• Spotify is the top platform for new podcast episodes, with 32% of the market share.
• Apple Podcasts and Google Chrome follow with 13% and 10% respectively.

Major Networks

• Some of the biggest podcast networks in the region include:
• Prisa Radio
• Radios Grupo Globo
• Grupo Globo
• These networks have over 4.6 million average weekly downloads.

Streaming Growth

• The data also shows that streaming is growing steadily.
• The top-ranked networks have more than 100,000 active sessions on average.
• This growth is not just about numbers. It shows that Latin America's podcast market is mature and ready for big things.

Opportunities for Advertisers and Publishers

• The audience is large, engaged, and ready for more advanced ways of making money from podcasts.
• The future of podcasts in Latin America looks bright and full of potential.