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Lego's Smart Bricks: A Leap into Tech or a Step Back for Imagination?

Las Vegas, USATuesday, January 6, 2026
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Lego has just introduced Smart Bricks, a new line of high-tech building blocks that can light up, make sounds, and react to movement. This groundbreaking news was shared at the Consumer Electronics Show (CES) 2026 in Las Vegas.

The Promise of Smart Bricks

These new bricks are part of Lego's Smart Play system. They come equipped with sensors, lights, and even tiny sound makers. Lego claims they will make playtime more exciting, especially with new Star Wars sets coming out in March.

The Critics Weigh In

However, not everyone is thrilled. Some experts worry that adding so much technology might take away the simple joy of building and imagining.

"Kids already make their Lego creations come to life with their imaginations. Adding too much tech could mean kids rely on the bricks to do the work for them." Josh Golin, Fairplay

"Lego lets kids create whatever they want. But the new tech could be a good way to mix digital and physical play." Andrew Manches, Professor

Lego's Vision

Lego's chief product officer, Julia Goldin, says the company isn't afraid of digital tech. She believes it can make playing with Lego even better. The Smart Bricks can sense movement and react in different ways.

  • A Lego cake can play a birthday song when the candles are blown out.
  • A helicopter can make sounds and light up when it crashes.

Concerns and Considerations

But there are concerns beyond just play. Experts worry about the safety and privacy of smart toys, especially those with AI.

"We should all think carefully about how these toys affect kids' lives." Prof. Manches

Lego's Tech Journey

This isn't Lego's first foray into mixing tech and play. Since 2017, they've had apps that use augmented reality. They've also teamed up with video game companies to make special sets, like a Super Mario Minifigure with a tiny screen.

The Future of Lego

Lego's CEO, Niels B. Christiansen, has said the company is investing more in digital tech. He sees it as a key part of Lego's future. But the question remains: Will Smart Bricks make playtime better, or will they take away the simple magic of Lego?

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