Live Shows in 2050: A Mix of Old and New
A Legacy of Leadership
J. L. "Lynn" Singleton, the esteemed head of the Providence Performing Arts Center (PPAC), is stepping down. Before his departure, he shares his vision for the future of live performances.
The Core Appeal of Live Shows
Singleton believes that by 2050, technology will make shows more immersive. However, he emphasizes that the core appeal of live performances will remain unchanged.
The COVID-19 Turning Point
The pandemic served as a pivotal moment. When live shows were canceled, streaming surged in popularity. Yet, when PPAC reopened, audiences flocked back to live performances, proving their unique allure.
"Live performances offer a *shared experience* that can't be replicated at home."
The Role of Technology
Looking ahead, Singleton predicts that technology will revolutionize how shows are presented. Video walls and projectors could make audiences feel more involved and potentially reduce costs.
Case Study: "Harry Potter and The Cursed Child"
Productions like "Harry Potter and The Cursed Child" required extensive equipment and setup time. Leveraging technology could streamline these processes, making them more efficient and cost-effective.
The Evolution of Marketing
Singleton foresees social media playing a bigger role in promoting live shows. This could help expand reach to a broader audience. However, subscription packages will remain crucial. They help introduce audiences to smaller productions and manage risk.
The Future of Live Performances
In summary, Singleton envisions a future where technology enhances live performances. Yet, the essence of live shows—the shared experience—will endure.