Los Angeles 2028: Tech‑Powered Games for Fans Everywhere

The 2028 Summer Olympics and Paralympics are set to light up Los Angeles, with a strong focus on how technology can bring the event to viewers worldwide.

“Our past work with customer journeys and fan engagement—both in the real world and online—has equipped us for this role.”
— Chief Marketing Officer, LA28

A City of Innovation

• Los Angeles is positioned as a global hub for technology and creativity.
• LA28 plans to spotlight the city’s strengths through:
• Billboards that transform into interactive displays.
• Local sports events that serve as launchpads for the campaign “L. A. in full bloom.”

The Tech‑First Vision

• Partners: Deloitte, Omega, Google – all working to make LA28 the most tech‑advanced Olympics ever.
• NBC Universal will provide immersive viewing options across:
• Home devices
• Mobile platforms
• Live broadcasts

Why It Matters

• Return to the U.S. after thirty years energizes a new generation that has never seen the Games live.
• Same time zone and proximity to many viewers enhance accessibility and excitement.
• The event showcases Los Angeles’ cultural richness, offering a global audience an authentic taste of the city.