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Making Sense of Takeaway Choices: Calories and Beyond

England, UKThursday, January 8, 2026
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Takeaway foods are often seen as quick and tasty, but they can be heavy on calories and light on nutrition. In April 2022, England made a big move by requiring large takeaway chains to show calorie counts on their menus. The goal? To help people make healthier choices. But does this really work? And what else affects what we order?

Calorie Labels: A Start, But Not the Whole Story

Calorie labels are a start, but they're not the whole story. People's choices are influenced by many things. For example:

  • Income: Someone with less money might prioritize affordability over calorie counts.
  • Location: Someone living in a busy city might value convenience more than nutritional info.

How People Use Calorie Labels

It's also important to think about how people use calorie labels. Do they actually help, or do they just add more info to an already crowded menu?

  • Some people might ignore them.
  • Others might use them to justify ordering more.

The impact isn't straightforward.

Other Factors at Play

Calorie labels are just one piece of the puzzle. Other factors, like:

  • Marketing
  • Portion sizes
  • Menu layout

can sway decisions. A flashy ad or a large portion might make a high-calorie item more appealing, despite the label.

Who Benefits from These Labels?

Lastly, it's crucial to consider who benefits from these labels. Are they helping everyone equally, or are certain groups left behind?

  • Someone who can't read English well might struggle with the labels.
  • Someone who's in a hurry might not notice them at all.

It's not just about the labels themselves, but how people interact with them.

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