Mavericks Team Up With Top Sports Agency to Scout Sponsors for New Dallas Arena

The Dallas Mavericks have enlisted CAA Sports, a division of the global entertainment powerhouse Creative Artists Agency, to secure naming‑right partners and additional sponsors for their forthcoming arena.

Strategic Move
• This step is pivotal as the team plans to vacate the American Airlines Center in 2031 and open a new home in five years.
• CEO Rick Welts called the partnership “critical to our success,” while President Ethan Casson described it as a “foundational moment.”
CAA Sports Track Record
• Managed over $15 billion in sponsorship deals since 2007.
• Key successes:
Golden State Warriors – $1.4 billion for the Chase Center
San Francisco 49ers – $1.2 billion Levi’s Stadium deal
Los Angeles Clippers – Intuit Dome
Oakland A’s – Las Vegas ballpark project

Arena Search Focus
• Two Dallas sites under consideration:
Downtown Dallas
Valley View Center (Preston Road & I‑635)
• Decision expected by July.
Dallas as Ideal Hub
• Managing Director Danforth highlighted Dallas’s booming business and tech sectors as the perfect backdrop.
• CAA Sports will devote a single NBA arena team to the Mavericks, ensuring full attention and leveraging its global network to attract international brands—mirroring the NBA’s worldwide reach where 30 % of players are foreign‑born.
Vision for the Venue
• Create a “next‑generation” arena that blends cutting‑edge technology with an unforgettable fan experience.
• Deliver a Texas‑flavored, luxury venue distinct from the Chase Center, while fostering basketball, live events, and community impact across North Texas.

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